Watch Your Impact: Christopher Ward
Insight: Use Gen Z’s values in sustainability to encourage them to trade in old watches for a discount on CW watches.
Challenge: Position Christopher Ward as a brand that cares about helping sustainability and being a symbol of style and durability.
Website Pages
Informative Instagram Story Posts:
Pop-Up Store:
Pop-Up stores where old watches and parts get examined for restoration
Locations:
Oxford Street
Covent Garden
Westfield London
Instagram Social Posts:
